For a number of different reasons this may make for uncomfortable reading for Manchester United fans. Their team’s humiliation at the hands of Danish minnows on Thursday night brought notable descent from the crowd who, somewhat creatively, reimagined their homage to Ole Gunnar Solskjaer to vent frustration at the current team’s ineptitude.
For the most part the criticism was levelled at the players, that was until the full time whistle was blown. The fall out since arguably their most embarrassing European defeat has been extensive in terms of media and fan attention on the club. Whilst initial anger was directed at the performance of the players, soon attention turned to the dutch ‘trainer coach’ and his ally Ed Woodward. The owners however seem thus far to have gotten away unscathed from this season’s latest debacle and if United fans want to see real change they will have to start hurting the Glazer’s money laden pockets.
Ed Woodward is very much the Glazer family’s man. He has worked for them long before their affiliation with the Red Devils and is trusted whole heartedly by them. And why not? The shot caller at Old Trafford has generated huge sponsorship money for the club. That after all is their main priority. Manchester United is a cash cow to them, not a football club.
The only way Ed Woodward knows how to appease the fans is to throw silly money at ‘marquee’ signings in the hope that they will spark some life into a team devoid of pace and imagination. Those things used to be the cornerstone of everything Manchester United stood for now the club is more interested in increased market share rather than on the field performance. This business model has had limited success at Real Madrid in spite of this Woodward has publicly claimed on MUTV that it’s something United will look to emulate.
As a result of these uncertain times, Louis Van Gaal has been kept on and left in the firing line despite a stubborn refusal to evolve as a coach. He has dragged the players confidence down and moved on proven winners from the squad. If there is to be any change to the club’s current plight then the fans will need to vent their anger in the form of much more than tweets and songs .
Here comes the truly painful part: The best approach to enforcing serious change at Manchester United will require fans to take a leaf out of their bitter rivals book. They must make it clear that season tickets will not be renewed, they must let their feelings be known at the ground through loud protest and silent walkouts just like Liverpool have done in recent times.
The Merseyside club’s fans first got rid of Gillett and Hicks and now have had a significant victory over ticket pricing with their new owners. Manchester United must go back to their green and gold roots if they want to spark revolution at the club. The only way to do that will be to hit the Glazer family where it hurts them most.
It is clear Ed Woodward has struggled with transfers amongst other football related issues in his role at the club. He must be made to realise that wasting money on new overrated players is not as important as making good football decisions. The ten months it took the club to appoint Nicky Butt as head of their academy is a damning indictment of where the club is at board level at the moment.
There is a level of disbelief amongst fans that Louis Van Gaal is still in a job but ultimately it will be them who decide his fate. A continued show of anger towards the club and manager is unfashionable but it might be the only way to get the change they want to see.